In the course of the peak of the COVID-19 pandemic in 2020, Maranda Pair would stroll to her merchandising job and see Black Lives Matter protests. There have been helicopters above and sirens wailing; she felt just like the nation was going again in time. Amid the turmoil of the yr, the Richmond native discovered a inventive outlet to launch her feelings.
“I’m actually massive on peace, love and good vibes,” she says. “I discovered the necessity to specific magnificence in chaos.” Pair started making earrings for her mom and members of the family, then mates and followers started requesting specific types. “It robotically got here to me,” she says. “I’m not gonna make simply single earrings.” This was the start of her enterprise, Ginger’s Love.
“Ginger’s Love is the model that you would be able to really feel. It’s extra than simply equipment or jewellery, it’s spreading peace and love into the world,” Pair says. “I’ve had prospects come to me and say that simply placing on their [earrings] helped them really feel higher.”
The enterprise title got here from an evening out proper earlier than pandemic lockdowns. “I used to exit lots,” Pair says, including that mates started calling her Ginger due to her spicy persona — “cool and good in your spirit.”
“Two of my mates had been calling me Ginger, and one had my title of their cellphone as ‘Ginger Love,’ so it appeared like a good selection.”
Pair, who holds a vogue merchandising diploma from Outdated Dominion College, has launched 4 earring collections: Introducing Ginger’s Love, We Black On a regular basis, Freedom and Pleasure. Every pair is supposed to deliver a way of peace to the wearer, with names reminiscent of Power, Peace, Forgive and Mild.
Pair hopes that her earrings assist prospects not simply really feel good, however really feel properly — a state she describes as an internal peace. “I prefer to suppose you possibly can select to really feel good, however feeling properly is inside out, it’s energy and braveness,” she says.
She additionally serves as vendor coordinator for RVA Trend Week, and collaborated with designer Keziah Amaree to create runway seems that includes Amaree’s garments and Pair’s earrings.
Ginger’s Love earrings can be found at her web site, gingerslove.com, and on Amazon.